By, Lisa Marie Stewart
The Hair Society
When thinking of New Year’s resolutions, most people list similar items. For example, weight loss, eating healthy, getting to the gym more, being more organized and so forth. The sad thing is that we often start out great, and then fizzle out come mid-January or early February. Why does that happen? We meant well when setting our resolutions and now we are discouraged and frustrated. Could it be that we are setting resolutions that are too large in scope? Maybe we need to focus a bit more on the things that will get our momentum going.
One of the reasons we don’t stick to our resolutions is that we aren’t feeling good about ourselves. It’s hard to stay motivated when our own self-image isn’t what it should be. Starting with a few very easy resolutions, it will be possible to create a positive momentum that can help fulfill the larger items on your list.
Are you happy with the way you look? Have you wanted to make a change with your hair? Do you care for your hair needs? As a hair professional, it is your job to educate your clients about hair care and health. If you don’t take care of your hair, why should they? Hair is a direct reflection of our overall health. It requires proper nutrients and cares to look its best.
The following is a list of Hair-esolutions for 2020. Make sure you are doing all of these before you guide your clients in the same direction for the New Year:
Use high-quality products. The old adage, “you get what you pay for,” is completely accurate when it comes to hair care products. There are many damaging chemicals in the less expensive products being sold today. Your clients are depending on you to educate them and recommend the best hair care products. Think of it as a high-quality diet for hair.
Limit heat exposure. We are all busy and running late for things. Don’t let that contribute to damaging your hair. Whenever possible, let your hair air dry. Only use heat when absolutely necessary. This is especially true if you have dry and thinning hair. Explain the dangers of too much heat exposure to your clients. Teach your clients how to use heat protectant products and help guild them to less damaging ways to style their hair.
Get problem areas fixed. – Is your hairline receding? Is your hair thinning? Do you have hairless patches? If you answered yes to any of these questions, do something about it. Make this a priority for the New Year. Set an example for your clients. Not only will you feel better about yourself, but you will be able to share a personal experience with your clients that will motivate them to fix their problem areas too. You will become more relatable to others when sharing personal struggles and how you overcame them.
Try something new. – Don’t be afraid to change things up a bit. Get a hair makeover. Style your hair in a new way. Offer makeover specials to your clients for the New Year. Encourage others to spice things up a bit and boost their self-esteem. Create New Year campaigns that emphasize doing something “new and different” for 2020. Build excitement around the idea of a “new you”.
Starting a New Year is exciting! It gives everyone a chance to re-group and experience a fresh start. You can set the stage for your clients to start the New Year in a positive direction. When people feel good about themselves, it is easier for them to accomplish the bigger items on their New Year’s Resolution lists. Imagine the satisfaction of knowing you helped motivate others to become their best selves. It is a win-win situation!
Contributing Editor, Lisa Marie Stewart, has 40 plus years of writing, marketing, creative development, Editor-in-Chief, and Creative Director experience. Initially studying journalism and English, and ultimately received a Business Administration and Management B.S. degree with honors.
Ms. Stewart has authored, managed and directed teams at Fortune 500 companies to create corporate policies and procedures, human resource guides, emergency preparedness manuals, technical instructions, articles, newsletters, internal company magazines, retail store transition instruction guides, change orders, year-end financial brochures, website content, social media blogs, and posts.
Additionally, Lisa hosts her own YouTube channel entitled: Living My Best Life