The multi-level marketing(MLM) industry is booming. Brands are selling their products through our neighborhoods & online communities. In today's world, you have probably received a handful of invites to multi-level marking parties or groups on social media.
It's safe to say that we are all beyond ready to finish the 2020 year. This year has brought new challenges and overwhelming changes. Soon, we will all close the door in 2020 and welcome the new year of 2021. What does that mean for your hair business? What does that mean for our industry?
Get ready to have your socks blown off! Today, we are getting to know the infamous Lance “Energy” Centofanti. In the Hair industry for over 51 years, Lance is an industry icon and friend to all. He coined the phrase “Beauty Making”, as he likes to refer to the Hair industry. Lance’s most recent role was VP Marketing, Hair Visions International (or industry proclaimed “Ultimate Beauty Maker”). His endless capacity for energy garnered him the nickname of “Energy”.
Unless advised by a hair care professional, you don’t need to take matters into your own hands. Being proactive is a great approach, but before you rummage through your pantry for “do it yourself” hair treatments, let’s discuss your hair goals and the result of covering your head in kitchen ingredients.
Retail sales have many salons asking, “Is it really worth it?”. The simple answer is, “It depends!”. Your clients can spend their money elsewhere, but why not give them a one-stop-shop? You can’t make extra revenue without OFFERING additional products & services. So the saying goes, you miss 100% of the shots you don’t take. How can your salon make retail a shot worth taking?
The Hair Society recently spent some time with David [...]