SMB Tips 2016

Set goals and objectives: This is the best time of the year for small business planning – SMART (or Specific, Measurable, Attainable, Realistic and Time-related) goals are an effective tool for small business owners. Maybe you want to achieve a 50% increase in sales? Maybe you’d like to gain five new customers? Or maybe you’d like […]

Marketing 101

Do you know how to market your business? Do you rely solely on “word of mouth” to bring business into your shop? If you do, you are not reaching your full potential. When we interviewed Sy Sperling recently, his words stuck….”Try everything!!” It’s true that many cannot afford television commercials or magazine ads and it’s […]

Interviewing Prospective Employees for your Salon

One of your most important assets in the running of your business is you staff. They acan literally make or break your reputation. Always post the following when seeking out employees: Minimum Age Required Hours of Operation Available Positions Interview Questions Is he/she licensed in Cosmotology? What is their previous experience in the field How […]