In our last posting, we discussed the origins of Hair Visions International’s My Hair My Way campaign. With online competition, the baby boomer exodus, a lack of trust among young people, and new brands of questionable worth appearing all the time, the industry has been in desperate need of new messaging.
Whether it’s because of the multiple lawsuits, friends in the program, or perhaps the more positive reactions, you’ve most likely heard of the American-based hair care company Monat. Founded in 2014, Monat operates through a multi-level marketing scheme.
My dad always dragged me to business meetings. I remember one time in the seventies he had two visitors from Minneapolis come to see him. He was furious to find me not sitting in on the meeting. We lived above the studio back then and I was doing what every other 9 year old was doing - watching Gilligan’s Island. God he was mad. I can still hear him as he marched me downstairs where I would not contribute a squeak. “Don’t you know how much money we could make with these people?” Well, no, I didn’t. But I sat in on the meeting and listened while they talked biz stuff.
Hair Visions International
Fort Lauderdale, FL
Hair Visions International, based in Ft. Lauderdale, FL has been a world leader in the hair replacement,...