Imagine greeting your existing clients as they enter your Salon, inviting them into a relaxing space that allows them to rejuvenate, and renew their whole body and mind not just their hair.
Regardless of your stance on masks or vaccines, here is what salon owners need to know. With the covid-19 vaccine available to the public, many cities lifted their mandatory mask policies months ago. As a result, many cities are no longer required to wear a mask during familiar summer activities such as vacationing, wedding celebrations, and taking the kids to get "back to school" haircuts.
I think it is safe to say that we all were greatly impacted by Covid-19, but businesses were hit even harder. Covid-19 started affecting us all in March of 2020, and for many, life has seemed to return to normal; we don't need to wear masks everywhere we go, we can get our hair and nails done, and we can even go out to clubs and bars again.
For the hair care industry, there has been a shortage of hair and, with the supply chain disruption worldwide, many hair replacement salons have been either forced out of business, made the difficult decision to retire early, or even be acquired by larger companies like Hair Club.
Welcome to spring! A season of growth is upon us! This article aims to revisit age-old tricks to boost your business's success. Our salons may work differently, but our goals are the same. How can we help our salons succeed?
Hair clinics everywhere are struggling to meet the demand for hair commodities. With delivery delays stretching back for months, salons are wondering what they have to offer. If there's no hair to apply, what else can clients expect from us? The Hair Society discussion panel all agreed this is an awkward situation for our industry. Hair system clients cannot obtain new units as frequently, and we've exhausted all possible alternatives.
It is of no surprise that COVID-19 has drastically changed the way we live our lives and conduct our business. We are constantly adapting and reevaluating our strategies to provide quality service and products in a timely manner. That being said, the obstacles of dealing with international production and shipments during a pandemic has proven to be an immense uphill climb for vendors and hair replacement salons alike, not too mention the end user, the hair wearer.
At the beginning of 2020, a few salons were seeing increased revenue in comparison to 2019. One hair salon reported, "We were up 25%. And then we were shut down for six weeks.". The pandemic has not only made local impacts, but it also hit us all globally. It is important to remember the repercussions of covid-19 are happening worldwide, not just in our communities. From lockdowns to border closures, the coronavirus has disrupted the system of trade for goods and services in the hair industry around the globe.
It's safe to say that we are all beyond ready to finish the 2020 year. This year has brought new challenges and overwhelming changes. Soon, we will all close the door in 2020 and welcome the new year of 2021. What does that mean for your hair business? What does that mean for our industry?
Get ready to have your socks blown off! Today, we are getting to know the infamous Lance “Energy” Centofanti. In the Hair industry for over 51 years, Lance is an industry icon and friend to all. He coined the phrase “Beauty Making”, as he likes to refer to the Hair industry. Lance’s most recent role was VP Marketing, Hair Visions International (or industry proclaimed “Ultimate Beauty Maker”). His endless capacity for energy garnered him the nickname of “Energy”.