In our last posting, we discussed the origins of Hair Visions International’s My Hair My Way campaign. With online competition, the baby boomer exodus, a lack of trust among young people, and new brands of questionable worth appearing all the time, the industry has been in desperate need of new messaging.
Whether it’s because of the multiple lawsuits, friends in the program, or perhaps the more positive reactions, you’ve most likely heard of the American-based hair care company Monat. Founded in 2014, Monat operates through a multi-level marketing scheme.
Hair, like your skin and nails, undergoes a continuous cycle of growth and rest as you age. It is completely normal to lose up to 100 hairs each and every day, but anything more than that can be cause for concern.
The most desirable market out there is the women who know EXACTLY what they want, and won’t settle for less. They’re looking for the best, and are willing to pay for it. Obviously, they’re also the hardest to please.