Josif Wittnik is the “Elton John” of the industry. His wardrobe is spectacular and unafraid, his presentation is entertaining and upbeat, and his fame precedes him. But, most of all, Josif is one of the most sought-after teachers in the hair enhancement and restoration sector.
The most desirable market out there is the women who know EXACTLY what they want, and won’t settle for less. They’re looking for the best, and are willing to pay for it. Obviously, they’re also the hardest to please.
My dad always dragged me to business meetings. I remember one time in the seventies he had two visitors from Minneapolis come to see him. He was furious to find me not sitting in on the meeting. We lived above the studio back then and I was doing what every other 9 year old was doing - watching Gilligan’s Island. God he was mad. I can still hear him as he marched me downstairs where I would not contribute a squeak. “Don’t you know how much money we could make with these people?” Well, no, I didn’t. But I sat in on the meeting and listened while they talked biz stuff.