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Should You Stop Your Marketing During A Global Pandemic?

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Small Business Marketing Tips During a Global Pandemic

Original article source: TMG Ventures, Inc. Friday, May 8, 2020 11:23pm TMG Ventures is the parent company of The Hair Society, and The Hair, Mind, and Body Wellness Group

We are in a global pandemic. Our lives have changed.
Our industry has been walloped.

When life and business get turned upside down, it’s natural to go into “hunker down” mode. It’s understandable to want to cut as many expenses as possible and anticipate the worst-case scenario.

None of us should feel bad about these very valid (and sometimes practical) reactions. There are so many things out of our control at the moment. Recently, we reached out to over 119 salons across the US and in over 136 other countries in which we currently serve, including those in hair replacement, hair restoration, Trichology clinics, and salon that offer  only salon services. What we very quickly found was that all of the data points to; marketing is NOT one of the things that you should be suspending right now. There are many reasons why marketing should continue and even accrue more of your resources.

We understand that making cuts during an economic downturn are usually among the first things you cut.  There are several reasons why that should NOT be the case. Not only does marketing need to continue, but it also needs to be increased while strategically pivoted. Shifting your business’s focus can be scary, it’s necessary however to survive this or any economic crisis.

Let’s dive deeper into some of the reasons why you should keep your marketing efforts going through this pandemic and how you can evolve your company’s efforts to service your customers more effectively.

Social Media Marketing1. People are on social media now more than ever.

It doesn’t take a complex study to point to the sharp rise in social media usage (and trust us, there are many studies out there). It makes sense because just about everyone is now working from home or shut down, and spending a lot more time following current events.

On a “normal” day, over 281 million Americans online spend an average of 144 minutes per day (that’s roughly 2.4 hours daily), surfing the web and posting on social media. Today, more people are on social media trying to interact with others than ever, and those that may have seen an increase in downtime are spending it online. Social distancing is transitioning your daily activities to A more digital way of life, so increasing your digital marketing efforts, not decreasing, is really an obvious and excellent way to continue to bring awareness, and revenue to your business.

If you run creative digital marketing campaigns on social media, now may be a great time to double down. Attention is in high supply, and the competition may have pushed the pause button, giving you a unique opportunity to garner more attention and to be top-of-mind to your target audience.  Who doesn’t want to jump ahead of your competitor, even if your competitor is one of those large corporations?  Many of them have paused their marketing and have furloughed employees.

In particular, the leading platforms like Facebook and Instagram are likely to be incredibly high-value to your business as people follow breaking stories and argue about politics (Facebook) while sharing inspiration and life stories (Instagram). Facebook is offering $100 million in cash grants and ad credits to help business during this challenging time. Google is offering grants for small businesses towards ad spend as well.

2. Building an email marketing list may be easier than ever right now.

Email MarketingPeople everywhere are looking for hope and inspiration. They are looking forward to the day when they can socialize again and see life get back to a more comfortable routine. Now is the time to create content that inspires and helps others within our industry.

Now maybe the time to change your marketing strategy and launch that online marketing offer, email newsletter, podcast, download, video series, webinar, or pillar page that helps your audience navigate their challenges. Now may also be a great time to use content to build your email addresses, your social media custom audiences, your podcast subscribers, your video followers, and any other channel that you are building a community around.

Small business owners like yourselves are looking for hope and guidance. Be part of the solution and provide help to them, and when everyone is bursting out of this crisis and moving full-steam ahead in business, you will have been part of the solution all along. That gives you the social and business currency to turn that loyalty into revenue. That is real marketing equity.

3. Marketing is not a switch; it’s an engine.

Marketing StrategyIn times of turbulence, it’s tempting to think of marketing as a switch that can be turned on and off, but that’s not how it works.

Marketing is an engine that starts slowly and then builds momentum as you speed it up. The more you add fuel and the more momentum you gain, the faster and more effective it is.

Marketing can’t just be turned on, and suddenly leads and conversions pour in. It’s a long road with twists and turns that lead you to your destination. Dropping marketing efforts turns that car around immediately, reversing all efforts to obtain leads and increase sales. This pandemic is creating new behavioral patterns for your customers, and your business needs to consider how it can adjust to those changes now, not just in the future. Now is the perfect time to develop a marketing plan that implements the standards moving forward and beyond this global crisis.

If you suddenly grind your marketing efforts to a halt, you have to start over by building momentum again. You may have to re-earn your audience’s loyalty if they haven’t heard from you in a while. You may have to re-gain SEO (or search engine optimization) rankings because the competition kept going and surpassed your rankings, and if you have not done any digital marketing in the past, this is the absolute prime time to begin.

Rather than halting marketing, you are likely better off maintaining or even increasing your efforts, so you are running strong when the storm passes.

4. Businesses are reinventing themselves.

While some salons are unfortunately struggling, others are reinventing themselves. From hair replacement and restoration salons, and Trichology Clinics to salon-suit entrepreneurs, many B2C businesses are pivoting in response to the Coronavirus (COVID-19) in creative ways.

Ask yourself these questions:  How can your business serve the local community in the current environment? What can you do to pivot and adapt your message?

Yes, there is some negative news out there. However, there are also some fantastic opportunities to create some very effective marketing and drive revenues.

5. A recession is a time to increase market share.

No one likes saying the word out loud, “recession.” We don’t know how long (or short) it will be, but it is likely. When this occurs, your competition is more likely to cut back, and this is your opportunity to gain ground.

It’s been well-documented that increased spending in marketing and advertising during a recession can pay off. Forbes magazine wrote:

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“…there have been several studies going back nearly one century that point out the advantages of maintaining their marketing or even increasing ad budgets during a weaker economy. Those advertisers maintained or grew their ad spending increased sales and market share during the recession and afterward.”

The article continues:
There are several reasons to advertise during a slowdown.

The “noise level” in a brand’s product category can drop when competitors cut back on their ad spend. It also allows advertisers to reposition a brand or introduce a new product.
Brands can project to consumers the image of corporate stability during challenging times.

The cost of advertising drops during recessions. The lower rates create a “buyer’s market” for brands. Studies have shown that direct mail advertising, which can provide greater short-term sales growth, increases during a recession.

When marketers cut back on their ad spending, the brand loses its “share of mind” with consumers, with the potential of losing current – and possibly future – sales. An increase in “share of voice” typically leads to an increase in “share of the market.” An increase in market share results, with an increase in profits.

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Many companies became the uncontested leaders in their space by increasing their marketing strategies and tactics during recessions.

Albert Einstein “In the middle of every difficulty, lies opportunity”Now is the time to offer services like online eCommerce, tutorials, and how-to-videos, make sure you communicate with your clientele, and not just in a simple post on your website. When is the last time you updated your website? This is an excellent opportunity to do just that, as well as develop an email marketing strategy, along with other marketing campaigns that will drive revenue today and into tomorrow.

TMG Ventures, Inc. owns and operates The Hair Society, and The Hair, Mind, and Body Wellness Group, and tracks over 500k visitors each month to its news and marketing sites. We have over 35 years of direct-to-consumer digital and traditional marketing experience, and we have been focused almost exclusively on the hair industry space for the past 20 years. We understand this industry intimately, we are not just a marketing company; we also own multiple salons, so we understand what you are experiencing, and we have a proven track record. Our revenues are increasing during this global pandemic, while many others have fallen off. We can help you navigate these turbulent waters, and put you on a course to increased revenues. Call us today at (786) 496-0519

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TMG Ventures, Inc. Digital Marketing for the hair industry

The New Normal

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The hair restoration and hair industry have been hit hard by the COVID-19 virus. After being considered a non-essential business by the powers that be, we have been mostly inoperative since mid-March/early April. Clients, on the other hand, are clamoring to get back in as soon as possible. Many are willing to adapt to whatever adjustments need to be made in order to get an appointment.

Salon owners, stylists, and technicians have mixed feelings ranging from excited to scared and optimistic to apprehensive, and everything in between. It would be understandable to have any of these emotions as the prospect of re-opening looms in front of everyone.

First and foremost, we must learn, understand, and follow our individual state, county, and city guidelines. In addition, the respective cosmetology boards will also have criteria to which we must adhere. There are also advisory groups to help determine what the “new normal” will look like, at least for the foreseeable future.

The main focus is on social distancing and sanitization. We expect to see at least a 50% reduction in daily capacity both for staff and clients. Staff may have staggered schedules, and clients will wait in their cars or outside, and be called or texted when they may enter the salon. They will only be allowed to bring in their phone and payments, no handbags or other items will be allowed. Everyone will need to maintain at least six feet distance apart. Many salons will require temperature checks before entering, and some will have a short health questionnaire to administer. Waiting areas will no longer be needed, so magazines, open beverages, and any other touch items will be removed. Daily deep cleaning of all surfaces, tools, and supplies will become even more stringent than before.

PPE - Covid-19 - Salon Must Haves
Must Have PPE’s

As far as personal protective equipment (PPE), staff will wear plastic shields, face masks, and gloves. Clients will be required to wear face masks and will be given disposable or freshly sanitized capes. This will be a very restrictive way to work. It also makes what was once a very personalized service, feel like a very impersonal and sterile environment.

Payment will potentially be handled differently as well. Many salons will opt for cashless payment, and some will only accept online payment to avoid touching credit cards. Rates may be adjusted to absorb the additional costs of sanitation and reduced capacity. Many will forego discounts of any kind to help with the added cost of doing business created by COVID-19. There may also be sanitation fees added to services.

There is much concern about germs from the virus getting into the air. The addition of air purifiers throughout the salon, towels on faces during shampoos, possibly eliminating shampoos and blowouts, and the installation of high capacity ventilation systems are likely to ensure a more sanitized environment.

We are navigating a changing world. This is uncharted territory for our industry. The Hair Society is here to support you and your success. We want you to feel prepared, armed, and assured that we are here to help in any way we can. We will do so by helping you find vendors for the new supplies required. Our experienced marketing team can provide expertise and materials to let your clients know you are providing them a safe and sanitized environment. We also offer in-salon and virtual training for you and your staff to be the very best at your craft. We must be resilient. We are all on the frontlines together and will persevere! Do not hesitate to reach out to us: Email Us


Lisa Marie Stewart
Lisa Marie Stewart

Contributing Editor, Lisa Marie Stewart, has 40 plus years of writing, marketing, creative development, Editor-in-Chief, and Creative Director experience. Initially studying journalism and English, and ultimately received a Business Administration and Management B.S. degree with honors.

Ms. Stewart has authored, managed and directed teams at Fortune 500 companies to create corporate policies and procedures, human resource guides, emergency preparedness manuals, technical instructions, articles, newsletters, internal company magazines, retail store transition instruction guides, change orders, year-end financial brochures, website content, social media blogs, and posts.

Additionally, Lisa hosts her own YouTube channel entitled: Living My Best Life

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TMG Ventures, Inc. Digital Marketing for the hair industry

Can Stress Make Your Hair Fall Out?

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Can Stress Cause Hair Loss?
Stressed Induced Hair Loss

According to the Mayo Clinic, too much stress on the body can result in hair loss, a condition known as telogen effluvium, validating the concern that stress and hair loss can be related. Approximately one-third of those who struggle with stress and/or anxiety, experience hair loss, thinning, and balding. 

In previous articles, we’ve talked about the three types of hair growth/loss phases; anagen, catagen, and telogen. Hair loss that may be associated with high-stress levels happens mostly during the telogen effluvium phase. You may recall that in the telogen effluvium phase, heavy stress drives large numbers of hair follicles into a resting stage.

Within the first three months of significant stress, telogen effluvium may occur. New hair typically begins to grow within three to six months after the initial hair loss. If the stressful event or period endures, new hair may not be able to grow until the stressful situation subsides or passes. You may also experience hair loss in specific areas on the head, the entire head, as well as other parts of the body. 

Hair loss may persist indefinitely, occur frequently, or come and go occasionally. The inconsistency makes it even more frustrating and stressful and sadly adds more anxiety to the already disturbing situation. 

During stressful and anxiety-ridden times, it is common to experience the following hair loss symptoms:

  • Thinning hair
  • Hair falling out in clumps
  • Bald spots appear
  • More hair is lost or thinning than usual
  • It appears you may be going bald
  • Hair is lost on your head and other parts of the body
  • Excessive hair is in your brush, comb, tub or shower
  • Anxiety is creating a fear of going bald
Stress Related Hair Loss in Men
Stress Related Hair Loss in Men

During stressful times, it is not uncommon to notice many disturbing physical symptoms, such as: feeling anxious, exhaustion, difficulty concentrating, and some people may even feel ill with a headache or upset stomach.

It is critical to learn how to manage stress in any way you can. By sharing these five tips with your clients, it will help strengthen your professional relationship, build trust, and inhibit unnecessary hair loss through stressful times. This is not an exhaustive list of tips, but some essential guidelines to help anyone experiencing significant stress in their lives:

  1. Relaxation techniques – regularly practice or learn deep breathing, meditation, and yoga.
  2. Make regular exercise a priority – take walks, runs, calisthenics, play sports, aerobics, pilates, etc.
  3. Surround yourself with positive people and energy. 
  4. Avoid isolating yourself from others – during the current shelter at home situation, use Zoom, FaceTime, Social Media, Telephone, Text, etc. to interact with others.
  5. If you are feeling extremely overwhelmed, depressed, experiencing anxiety attacks or having any thoughts of suicide, immediately seek professional help from a therapist or suicide prevention hotline*.

The good news is that it is possible to stop and reverse stress and anxiety-related hair loss. If a person experiencing mental health strain makes a concerted effort to reduce that stress, the body can heal and reverse any damage created by the trauma. Unfortunately, there are no quick-fix solutions to stress and anxiety-related hair loss. Be encouraged because you can put into practice the tips mentioned above and eventually see a positive change in your mental health, as well as the condition and health of your hair.  As during any crisis, or significantly stressful situation, this too shall pass!

*National Suicide Prevention Lifeline – 1-800-273-8255

 


Lisa Marie Stewart
Lisa Marie Stewart

Contributing Editor, Lisa Marie Stewart, has 40 plus years of writing, marketing, creative development, Editor-in-Chief, and Creative Director experience. Initially studying journalism and English, and ultimately received a Business Administration and Management B.S. degree with honors.

Ms. Stewart has authored, managed and directed teams at Fortune 500 companies to create corporate policies and procedures, human resource guides, emergency preparedness manuals, technical instructions, articles, newsletters, internal company magazines, retail store transition instruction guides, change orders, year-end financial brochures, website content, social media blogs, and posts.

Additionally, Lisa hosts her own YouTube channel entitled: Living My Best Life

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TMG Ventures, Inc. Digital Marketing for the hair industry

What Does The $2 Trillion CARES ACT Mean To You?

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Last week, the United States Senate and House of Representatives unanimously passed the largest stimulus package in the history of the United States. It was immediately signed by President Trump. Let’s unpack the CARES ACT and help you understand what it means to you, as a salon owner and/or technician.
CARES Relief Act
Who is covered?

  • Self-employed
  • Part-time employees
  • Gig workers
  • Anyone unemployed, partially employed or unable to work due to COVID-19 

The $2 trillion package covers amounts based on your previous income. Each state will determine the length of coverage. In addition, self-employed workers could be eligible for an additional weekly amount from the federal government up to $600. The package also offers loans to small businesses through their local banking institution. These loans will become a grant if employees are re-hired or kept on the payroll after a specific amount of time.

In addition, there are some very special circumstances that will allow people to collect these benefits, as they relate to COVID-19, such as:

  • Place of employment is closed
  • Those diagnosed with or caring for COVID-19 patients
  • Those who lost childcare 
  • Those who are advised specifically by their doctor to self-quarantine

If your place of business is still open or you are able to perform your usual work, you will not be covered. It might be noted that a “fear” of catching the virus does not qualify you for benefits. It is imperative that you fall into one of the categories mentioned above and/or circumstances to qualify.

Another major part of the CARES ACT is that stimulus checks will go out to US citizens who make up to an adjusted gross income of $75,000 per year or $150,000 per married couple (based on 2018 or 2019 tax returns). Those checks or auto-deposits will be in the amount of up to $1200 per adult and $500 per child (subject to certain exceptions). It is expected that this payment will be sent out in the next three weeks or so.

If you are still repaying a student loan, all payments of principal and interest are suspended for the time being. There may also be specific relief available to you for home and business mortgage, rent and utility payments during this time. It is suggested that everyone consult with their legal counsel, accountants, and specific banks for more detailed information.

The Hair Society is always committed to helping you in any way we can. Do not hesitate to reach out to info@thehairsociety.org. We are all navigating challenging circumstances. We continue to stand strong as a community of professionals ready to support your success every day.

 


Lisa Marie Stewart
Lisa Marie Stewart

Contributing Editor, Lisa Marie Stewart, has 40 plus years of writing, marketing, creative development, Editor-in-Chief, and Creative Director experience. Initially studying journalism and English, and ultimately received a Business Administration and Management B.S. degree with honors.

Ms. Stewart has authored, managed and directed teams at Fortune 500 companies to create corporate policies and procedures, human resource guides, emergency preparedness manuals, technical instructions, articles, newsletters, internal company magazines, retail store transition instruction guides, change orders, year-end financial brochures, website content, social media blogs, and posts.

Additionally, Lisa hosts her own YouTube channel entitled: Living My Best Life

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TMG Ventures, Inc. Digital Marketing for the hair industry

Is It Time For Plan B? C? Maybe Even D??

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Earn Supplemental IncomeOur Plan A may not always be our best solution at this time. What does that mean? For some, it doesn’t change anything, but for others, it temporarily changes everything. 

The US Government is doing everything they can to support us. In addition to that, and for those who feel the need to try and bring additional income in, or replace short-term lost income, below are some possible ideas to help you find your Plan B, C, and maybe even D options:

  • Call your local restaurants and see if they need delivery drivers
  • Sign up with Door Dash, Grub Hub, PostMates and other delivery services
  • Contact your local grocery stores or their corporate websites to see if they have openings for stock clerks
  • Contact the major delivery service companies such as UPS and FedEx to see if they have openings for drivers, packers, dispatchers, inventory control agents, etc.
  • Contact the Red Cross or your local blood bank to see if they are in need of blood donations
  • Go online to the following job search and assistance sites to see what opportunities are available right now:

During these uncertain times, we must all come together and support one another any way we can. A kind word, an encouraging story or even a simple prayer can make all of the difference.

So much is not within our control right now and that makes many worried and anxious. Pick up the phone and check in on each other. Share one of those kind words or encouraging stories. Pray for and with each other.

Stay PositiveYour mental health is just as important as your physical health. Ask yourself, do you feel alone? Do you feel scared? Worried? Anxious? We have the technology to stay in touch, even during what may seem our worst days. Take care of each other and yourselves. We are all in this together and must remain calm, resolved and hopeful for the future. It will be okay again. We, here at The Hair Society, truly believe that and are here to support you in any way we can.


Lisa Marie Stewart
Lisa Marie Stewart

Contributing Editor, Lisa Marie Stewart, has 40 plus years of writing, marketing, creative development, Editor-in-Chief, and Creative Director experience. Initially studying journalism and English, and ultimately received a Business Administration and Management B.S. degree with honors.

Ms. Stewart has authored, managed and directed teams at Fortune 500 companies to create corporate policies and procedures, human resource guides, emergency preparedness manuals, technical instructions, articles, newsletters, internal company magazines, retail store transition instruction guides, change orders, year-end financial brochures, website content, social media blogs, and posts.

Additionally, Lisa hosts her own YouTube channel entitled: Living My Best Life

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TMG Ventures, Inc. Digital Marketing for the hair industry

How To Keep Your Clients Safe

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Covid-19 CoronavirusAs most of us know, the COVID-19 virus spreads most frequently from person-to-person, among close contacts that are within approximately six feet away. Transmission mostly occurs via respiratory droplets.

According to the CDC (Center for Disease Control), best practices to prevent the spread of the COVID-19 or any other virus is by repeatedly practicing the thorough cleaning of all surfaces followed by disinfection.

For clarification purposes, let’s all get on the same page when it comes to common terms we use concerning this topic.

Disinfecting Hard Surfaces

  • Cleaning – refers to the removal of germs, dirt, and impurities from surfaces. Cleaning does not kill bacteria, but by removing them, it lowers their numbers and the risk of spreading infection.
  • Disinfecting – refers to using chemicals to kill germs on surfaces. This process does not necessarily clean dirty surfaces or remove viruses, but by killing bacteria on a surface after cleaning, it can further lower the risk of spreading infection.

Stay Safe from the CoronavirusAs salon owners and technicians, we must practice routine cleaning of frequently touched surfaces, (e.g., equipment, tables, doorknobs, light switches, handles, desks, toilets, faucets, sinks, etc.) It is essential that we use household cleaners and EPA-registered disinfectants that are appropriate for the surface, and that we always follow the instructions on the label. You will want to be aware of the preparations for the safe and effective use of the cleaning product. These instructions include precautions you should take when applying the product, such as wearing gloves and making sure you have proper ventilation during the use of the product. Remember, safety first always!

When cleaning surfaces, wear disposable gloves and discard them after each cleaning. If you choose to use re-usable gloves, reserve them for cleaning and disinfection of surfaces for COVID-19. Do not use them for any other cleaning or purposes. Always wash your hands after each cleaning, even if you were wearing protective gear and gloves.

Before disinfection, clean surfaces to remove any dirt or debris with a detergent or soap and water. Once you are ready to disinfect, you may use a diluted household bleach solution, alcohol solutions with at least 70% alcohol, and the most common EPA-registered household disinfectants. All of these options should be very effective. Always follow directions on the manufacturers’ labels and ensure you have proper ventilation in the area you are applying to the disinfectant. Do not use ingredients that are past their expiration date.

If you are unable to purchase disinfectant due to shortages, a simple recipe for disinfectant is as follows:

  • Five tablespoons (1/3 cup) bleach per gallon of water, or
  • Four teaspoons of bleach per quart of water

We’ve discussed hard surfaces, let’s look at the best practices for soft or porous surfaces (e.g., carpeted floors, rugs, drapes, towels, capes, cloth, etc.) 

  • Remove visible contamination if present with cleaners that are appropriate for use on these type of surfaces
  • Launder in the warmest setting appropriate, based on manufacturers instructions and dry completely
  • Wear disposable gloves when handling items, dispose of after each use
  • Always wash hands after removing gloves and handling things to be cleaned
  • Do not shake things to minimize dispersing the virus through the air
  • Clean and disinfect containers used for unwashed items as well, such as hampers, baskets, etc.

Centers for Disease Control and PreventionIn terms of best practices for employees and clients coming to your salon, we suggest you follow these guidelines from the CDC:

    • Critical times to clean hands 
      • After blowing one’s nose, coughing, or sneezing
      • After using the restroom
      • Before eating or preparing food
      • After contact with animals or pets
      • After touching your face or mouth
      • Before and after providing routine care for another person who needs assistance (e.g., a child, older adult, etc.)

It is also recommended that anyone who is feeling ill, has a fever, dry cough or any other possible virus symptoms, or has been exposed to someone with those symptoms, avoid coming into contact with others. Ask your clients to reschedule appointments, stay home from the salon if you or anyone in your household is experiencing these symptoms and, overall, err on the side of caution. 

Ask your clients to come to the salon alone. Bringing unnecessary guests or children into the salon increases the risk for everyone. Remove items such as magazines and other non-essential items from the salon. Not only will this reduce the amount of cleaning and disinfection you must perform, but it will also reduce the number of surfaces that may have been contaminated.

If you use private rooms to perform your services, make a point to let your clients know this. Be proactive, get the word out that you are taking every possible precaution to keep your clients, yourself, and your salon free from potential contaminants. 

We are in the midst of an unprecedented era in our world. Everyone must do whatever possible to ensure the containment of this invisible enemy. We, at The Hair Society, are here to support you during this time in any way we can. Feel free to reach out at info@thehairsociety.org and let us offer assistance in any way we can. We are all in this together!


Lisa Marie Stewart
Lisa Marie Stewart

Contributing Editor, Lisa Marie Stewart, has 40 plus years of writing, marketing, creative development, Editor-in-Chief, and Creative Director experience. Initially studying journalism and English, and ultimately received a Business Administration and Management B.S. degree with honors.

Ms. Stewart has authored, managed and directed teams at Fortune 500 companies to create corporate policies and procedures, human resource guides, emergency preparedness manuals, technical instructions, articles, newsletters, internal company magazines, retail store transition instruction guides, change orders, year-end financial brochures, website content, social media blogs, and posts.

Additionally, Lisa hosts her own YouTube channel entitled: Living My Best Life

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TMG Ventures, Inc. Digital Marketing for the hair industry

Just What The Doctor Ordered

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Hair thinning and hair loss is very common in both men and women today. It is not all due to your genetic makeup either. There is a huge push, by both the pharmaceutical companies and the prescribing medical professionals, to solve ailments with medication. It’s no wonder we have seen an exponential rise in drug-induced Alopecia.

Androgenic Alopecia
Androgenic Alopecia Cycle

It’s safe to say that most people reading this article already know that the word Alopecia is a medical term or diagnosis for hair loss. There is a multitude of reasons why someone could develop this condition. For the sake of this article, we will focus on drug-induced Alopecia.

As with any drug-induced side effect, a person must weigh the benefits and the risks. For example, if someone has cancer and chemotherapy is prescribed, most people will accept that hair loss will be a side effect. Most people would agree that the benefit of receiving chemotherapy is far greater than the loss of one’s hair. On the other hand, if a drug for high blood pressure is causing hair loss, there may be an alternative drug or lifestyle change that is available instead. When someone is offered a variety of treatment options, the risk of hair loss becomes one that may be negotiable.

Not all drug-induced Alopecia looks the same. The type of drug, as well as the dosage, will determine how much hair loss or thinning occurs, and where on the scalp it will happen, as well as how long the hair loss will last.

Prescription Drugs
Prescription Drugs

There are many different kinds of drugs that may cause drug-induced Alopecia. The most commonly known drug is Chemotherapy. An interesting thing to note is that not all formulations of chemotherapy will cause hair loss. In addition, some people may begin to lose hair by the second dose, while others may not lose all of their hair until they are further into their treatment plan. Much depends on the person’s overall health, the specific type of chemotherapy, the amount of chemotherapy they are receiving, how they are receiving chemotherapy (systemically or locally).

The majority of drug-induced Alopecia, not caused by chemotherapy, often takes months to appear. The first thing someone might notice is that their hair is thinning. It is less likely that people will lose patches of hair from drug-induced Alopecia. The thing that might make it more noticeable, is the location on the scalp where the hair is thinning or falling out. It commonly occurs on the top of the scalp. At least, it is more noticeable there for most.

As mentioned in a previous article called The Seven Year Itch, it is not uncommon for people to lose 50-100 hairs per day while in the telogen phase of hair growth.

Although not an exhaustive list of all drugs that may cause hair loss, below are several drugs that are more commonly known to have hair loss as a side effect:

  • Cholesterol-lowering medications – Atorvastatin (Lipitor) and Simvastatin (Zocor)
  • Immunosuppressant Drugs
  • Anticoagulant (blood thinner) – Warfarin (Coumadin)
  • Blood pressure medications – Captopril and Lisinopril
  • Psoriasis treatment – Acitretin (Soriatane)
  • Anti-arrhythmia drug – Amiodarone (Cordarone or Pacerone)
  • Anticonvulsant – Divalproex (Depakote)
  • Antacid – Cimetidine (Tagamet)
  • Gout medication – Colchicine 
  • Steroids – Testosterone and Progesterone (Depo-Provera, Provera, and Prometrium)
  • Acne treatments – Isotretinoin (Absorica and Accutane)
  • Antifungal medications – Ketoconazole

In addition to these medications, it is also possible to lose hair due to illness, thyroid disorders, childbirth, major changes in weight, chronic iron deficiency, and nutritional imbalances and stress.

If you are experiencing the following signs, it would be wise to meet with a healthcare professional:

  • Waking up to hairs on your pillow
  • More hair than usual in your hairbrush or comb
  • More hair than usual falling out when showering or found in the drain
Medical History Form
Medical History Form

Your doctor will want to get your complete medical history and take into account all medications and over-the-counter drugs/supplements you take, your overall health and diet situation, any recent illnesses or surgeries, and your family history with regard to hair loss. Depending on your doctor’s assessment of the situation, they may also want to perform a hair pull test and examination, a scalp analysis, a scalp biopsy, and/or blood tests.

The best way to deal with drug-induced Alopecia is to discontinue taking the medication causing the hair loss. Never stop taking a medication without first consulting with your medical professional. Your overall health will always be a priority. It may be possible to switch to a different medication that does not cause hair loss. Fortunately, most drug-induced Alopecia is reversible. It may only take a few months for the hair to start growing back after the problem medication is discontinued.


Lisa Marie Stewart
Lisa Marie Stewart

Contributing Editor, Lisa Marie Stewart, has 40 plus years of writing, marketing, creative development, Editor-in-Chief, and Creative Director experience. Initially studying journalism and English, and ultimately received a Business Administration and Management B.S. degree with honors.

Ms. Stewart has authored, managed and directed teams at Fortune 500 companies to create corporate policies and procedures, human resource guides, emergency preparedness manuals, technical instructions, articles, newsletters, internal company magazines, retail store transition instruction guides, change orders, year-end financial brochures, website content, social media blogs, and posts.

Additionally, Lisa hosts her own YouTube channel entitled: Living My Best Life

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Professional Hair Labs Moves Into New Facility

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Professional Hair Labs

Professional Hair Labs is a business-to-business manufacturer and the largest supplier of liquid solvents and adhesives for wigs and hair systems. In addition, they also offer other brand label items such as shampoo and skincare products. They are located in Florida and Ireland.

James V. Toscano "The General"
James V. Toscano “The General”

Just two months ago, Professional Hair Labs moved into its brand new, state-of-the-art facility. The overall campus will be 35,000 square feet when complete. Phase One was the operational facility. Currently under construction, is Phase Two, the Jimmy “The General” Toscano world-class training facility. Prior to his passing, Jimmy Toscano was instrumental in product development and testing. His legacy and contributions will live on through future training and operational successes at Professional Hair Labs.

Prior to designing their new operations facility, extensive analysis and feedback were collected from the ground up by employees and management. Professional Hair Labs prides itself as a “People First” organization. Not only do they value their employees’ opinions, in addition, they also gather feedback from their customers. As a result, they were able to design a customized operational facility that specifically caters to their intricate processes. In addition, the new facility is equipped to handle the growth they are experiencing as new product development continues.

Professional Hair Labs facility
Professional Hair Labs facility

The new facilities will allow Professional Hair Labs to expand the scope of their services and build on their brand label products. In addition, they are working on new systems and processes to increase efficiency in their operation. As a result, they have seen an increase in hiring to meet their growing labor needs, which is beneficial to the local community.

The new training facility, that is currently under construction, will host hair technicians, distributors, and wholesalers to learn about their products, and receive training on the proper application of the products.

Eco FriendlyA major focus of this “planet-friendly” company is to ensure their products are safe both for the end-user and the planet. Extensive research and testing go into each and every one of their products to provide the safest ingredients and outcomes.

The Hair Society congratulates Professional Hair Labs on their new facility and looks forward to their future contributions to the Hair Loss Industry.


Lisa Marie Stewart
Lisa Marie Stewart

Contributing Editor, Lisa Marie Stewart, has 40 plus years of writing, marketing, creative development, Editor-in-Chief, and Creative Director experience. Initially studying journalism and English, and ultimately received a Business Administration and Management B.S. degree with honors.

Ms. Stewart has authored, managed and directed teams at Fortune 500 companies to create corporate policies and procedures, human resource guides, emergency preparedness manuals, technical instructions, articles, newsletters, internal company magazines, retail store transition instruction guides, change orders, year-end financial brochures, website content, social media blogs, and posts.

Additionally, Lisa hosts her own YouTube channel entitled: Living My Best Life

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TMG Ventures, Inc. Digital Marketing for the hair industry

The Absolute Image Consulting Experience

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We are always humbled and very much appreciative of all The Hair Society members. For those of you who take full advantage of the member benefits, and invest in your business’s future, the payoff is so rewarding. Take for example the amazing testimonial we just received from the good folks at Absolute Image Consulting in Atlanta.

Ken and Richard,

Ken Baszto of The Hair Society with Shannon and Burt Wright of Absolute Image Consulting of Atlanta
Ken Baszto of The Hair Society with Shannon and Burt Wright of Absolute Image Consulting of Atlanta

Hey guys, I just wanted to let you know how pleased we are with the results we are getting. It’s been a slow progression since we started working with you and has built up to what feels like a tidal wave of great leads and clients. We are getting more people in the door than ever before and closing at a very high rate. We have a new client that wasn’t even looking for our service at the time she saw the ad.

She said she had been looking in the past, but she was only looking for a salon when our ad came up and caught her attention. That’s awesome, borderline magic. You’re getting us clients that are technically not even looking. Anyway, we are absolutely ecstatic about the performance and results. The website is great. Shannon thanks you for the quick response on making the small changes here and there.

I know people don’t typically give reviews or even communicate much unless there is something wrong, so I wanted to take a minute to tell you guys that everything is so right. We are very grateful, and I wanted you guys to know that. If there is anything, we can do to help you guys, just let me know. As soon as I have a freaking minute to breath I’ll jump right on it.

Burt Wright
Absolute Image Consulting
Atlanta Georgia

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TMG Ventures, Inc. Digital Marketing for the hair industry

The Seven Year Itch

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Did you know that our hair naturally goes through a growth cycle consisting of three different stages? Maybe you’ve heard people say that our hair and skin changes every seven years. To some extent, that is very accurate. The three stages of growth our hair experiences can dramatically change its texture and appearance. We need to look at the three stages of growth individually to properly take care of our hair. The three stages are very distinct, but the changes may appear in a very subtle manner.

The Hair Growth Cycle
The Hair Growth Cycle

The first phase is called anagen. It is defined as the active phase of the hair growth cycle. It precedes the other two growth cycles, catagen, and telogen. Anagen is marked by rapid division and differentiation of cells in the lower portion of the hair follicle. During this phase, the hair shaft is lengthened. Anagen typically lasts between two to six years. Due to the length of this stage, it is critical that your hair is kept as healthy as possible. Keeping hair healthy depends on so many factors that we will discuss further. Fortunately, each hair follicle experiences the growth cycle at different times. If it didn’t, all of our hair would fall out at the same time.

The second phase is called catagen. This is a short transitional phase of the hair growth cycle between anagen and telogen. It usually lasts between 10 to 20 days. During this phase, the lower portion of the hair follicle regresses and hair growth ends. Your hair requires proper nourishment in order to promote blood flow to the scalp at this time. This is a great time to get special hair treatments and possibly take supplements to keep your hair healthy.

The third, and final phase, is called telogen. It is known as the resting phase of the hair follicle. Your hair is very vulnerable during this phase. In fact, if you are experiencing stress, your hair may enter the telogen phase prematurely. This may cause noticeable hair loss. The name for this condition is telogen effluvium.

The Hair Follicle
The Hair Follicle

The average woman loses somewhere between 50-100 hairs per day. There are many factors that may contribute to thinning hair and hair loss, such as aging and hormonal changes. Women often notice thicker and fuller hair when they are going through pregnancy. This is due to the increased production of hormones. Once they have given birth, they may experience hair loss or thinning due to their hormone levels becoming normal again. During menopause, hormones are reduced dramatically. This causes ongoing hair thinning and loss in many women. 

Did you know that the appearance of hair provides a sneak-peek into a person’s general health and wellbeing? Diet, medications, sleep patterns, environment, heat and chemical exposure can impact your hair’s natural cycles. We will dive into those things in a separate article. 

How will you help your clients have and maintain healthier hair? Hair may be made healthier by getting special treatments or taking supplements. Creating and maintaining healthy hair is not a simple process. It is made up of many different factors that we take for granted every day. Healthy hair doesn’t happen by accident. We must be intentional and knowledgeable to ensure the healthiest hair possible. 


Lisa Marie Stewart
Lisa Marie Stewart

Contributing Editor, Lisa Marie Stewart, has 40 plus years of writing, marketing, creative development, Editor-in-Chief, and Creative Director experience. Initially studying journalism and English, and ultimately received a Business Administration and Management B.S. degree with honors.

Ms. Stewart has authored, managed and directed teams at Fortune 500 companies to create corporate policies and procedures, human resource guides, emergency preparedness manuals, technical instructions, articles, newsletters, internal company magazines, retail store transition instruction guides, change orders, year-end financial brochures, website content, social media blogs, and posts.

Additionally, Lisa hosts her own YouTube channel entitled: Living My Best Life

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TMG Ventures, Inc. Digital Marketing for the hair industry
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TMG Ventures, Inc. Digital Marketing for the hair industry

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