By Marketo Lead Generation Success Center WHAT IS LEAD GENERATION? Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and […]
Size Does NOT Always Matter! Whether you have a small area to house your Salon and/or Hair Restoration Services Studio or a large one; the true success of your business depends on the professional services you offer and the skill and trust worthiness of you and your employees. If you provide a comfortable, clean and […]
It goes without saying that in order to own and operate a successful business (ANY business), you must have products or services that delivers on what it promises. It must be effective and appealing and most of all, YOU must believe in it. Next is Branding. You cannot only rely on the product brand name […]
Set goals and objectives: This is the best time of the year for small business planning – SMART (or Specific, Measurable, Attainable, Realistic and Time-related) goals are an effective tool for small business owners. Maybe you want to achieve a 50% increase in sales? Maybe you’d like to gain five new customers? Or maybe you’d like […]
Do you know how to market your business? Do you rely solely on “word of mouth” to bring business into your shop? If you do, you are not reaching your full potential. When we interviewed Sy Sperling recently, his words stuck….”Try everything!!” It’s true that many cannot afford television commercials or magazine ads and it’s […]
Syndicated Article: By: Milady Pro A few days ago one of my favorite clients came in to see me. You know when you look at your schedule for the day, you see that one person and cannot wait for them to arrive? That’s this person. The visit started like most. My client, we’ll call her […]
Syndicated Article: By: Mathew Deputy Editor and Editor of HJ Men Running a business means you sometimes have to deal with constant staff issues and perhaps one of the most frustrating for any salon owner is the hairdresser who is constantly late with a client, Valerie Delforge. While you are left dealing with unimpressed customers […]
By: Merilyn E. Ulrich, Contributing Editor/Senior Staff Writer The Hair Society I owned a bookstore once upon a time and although it wasn’t a hair salon or a place that specialized in hair restoration, it was a “Mom & Pop” business and it was all mine. The idea of opening my own store had long […]
We all know that times are tough and that when running a small business such as a hair salon/studio and/or hair restoration business we have lots of competition. Although it’s true that it’s difficult to compete with large corporate backed businesses it is possible to run a successful salon and be successful in the process. […]
When you are finished reading about Shelli and what she does I hope that you will find a way to embrace Shelli’s deep desire to help those who need it the most.